{"id":34397,"date":"2025-12-04T19:58:03","date_gmt":"2025-12-04T17:58:03","guid":{"rendered":"https:\/\/biblia.md\/?post_type=product&p=34397"},"modified":"2026-02-10T09:52:35","modified_gmt":"2026-02-10T07:52:35","slug":"irational-in-mod-previzibil-fortele-ascunse-care-ne-influenteaza-deciziile","status":"publish","type":"product","link":"https:\/\/biblia.md\/ru\/shop\/irational-in-mod-previzibil-fortele-ascunse-care-ne-influenteaza-deciziile\/","title":{"rendered":"Irational in mod previzibil – Fortele ascunse care ne influenteaza deciziile"},"content":{"rendered":"
Cuprins<\/div>\n
\n
O not\u0103 c\u0103tre cititori<\/p>\n

Introducere<\/p>\n

Cum a ajuns un accident s\u0103 m\u0103 conduc\u0103 la ira\u0163ionalitate \u015fi la cercetarea descris\u0103 aici<\/p>\n

1. Adev\u0103rul despre relativitate<\/p>\n

De ce totul este relativ \u2013 chiar \u015fi atunci c\u00e2nd n\u2011ar trebui s\u0103 fie<\/p>\n

2. Eroarea am\u0103gitoare a conceptului de cerere \u015fi ofert\u0103<\/p>\n

De ce perlele \u2013 \u015fi orice altceva \u2013 cost\u0103 c\u00e2t ochii din cap<\/p>\n

3. C\u00e2t cost\u0103 un cost zero<\/p>\n

De ce pl\u0103tim adesea prea mult atunci c\u00e2nd nu pl\u0103tim nimic<\/p>\n

4. Costul normelor sociale<\/p>\n

De ce suntem \u00eenc\u00e2nta\u0163i s\u0103 facem un lucru, dar nu \u015fi c\u00e2nd ne pl\u0103te\u015fte cineva pentru el<\/p>\n

5. Influen\u0163a excit\u0103rii<\/p>\n

De ce c\u00e2nd ne \u00eenfierb\u00e2nt\u0103m ardem mai tare dec\u00e2t ne d\u0103m seama<\/p>\n

6. Problema am\u00e2n\u0103rii \u015fi a autocontrolului<\/p>\n

De ce nu ne putem determina s\u0103 facem lucruri pe care vrem s\u0103 le facem<\/p>\n

7. Pre\u0163ul piperat al posesiunii<\/p>\n

De ce supraevalu\u0103m ceea ce avem<\/p>\n

8. Prea multe u\u015fi deschise<\/p>\n

De ce op\u0163iunile ne distrag aten\u0163ia de la scopul nostru principal<\/p>\n

9. Efectul a\u015ftept\u0103rilor<\/p>\n

De ce mintea vede ceea ce se a\u015fteapt\u0103 s\u0103 vad\u0103<\/p>\n

10. Puterea pre\u0163ului<\/p>\n

De ce aspirina de jum\u0103tate de dolar poate face ce nu poate aspirina de un cent<\/p>\n

11. Contextul caracterului nostru. Partea I<\/p>\n

De ce nu suntem cinsti\u0163i \u015fi ce putem face \u00een privin\u0163a asta<\/p>\n

12. Contextul caracterului nostru. Partea a II-a<\/p>\n

De ce suntem mai cinsti\u0163i atunci c\u00e2nd avem de\u2011a face cu bani numerar<\/p>\n

13. Bere \u015fi pr\u00e2nzuri gratuite<\/p>\n

Ce este \u015ftiin\u0163a economiei comportamentale \u015fi unde sunt pr\u00e2nzurile gratuite?<\/p>\n

Material-bonus ad\u0103ugat pentru edi\u021bia extins\u0103 \u0219i revizuit\u0103<\/p>\n

Reflec\u0163ii \u015fi anecdote pe marginea c\u00e2torva capitole<\/p>\n

G\u00e2nduri despre criza creditelor ipotecare substandard \u015fi consecin\u0163ele ei<\/p>\n

Mul\u0163umiri<\/p>\n

Lista colaboratorilor<\/p>\n

Bibliografie \u015fi recomand\u0103ri de lectur\u0103<\/p>\n

Note<\/p>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"

Suntem cu to\u0163ii mult mai pu\u0163in ra\u0163ionali dec\u00e2t presupune teoria economic\u0103 standard. \u00cen plus, aceste manifest\u0103ri ira\u0163ionale de care noi d\u0103m dovad\u0103 nu sunt nici \u00eent\u00e2mpl\u0103toare, nici absurde. Ele sunt sistematice \u015fi, din moment ce le repet\u0103m iar \u015fi iar, sunt previzibile.<\/p>\n

Prin urmare, nu vi s\u2011ar p\u0103rea logic s\u0103 modific\u0103m teoria economic\u0103 standard, s\u2011o scoatem din spa\u0163iul psihologiei naive (care adesea pic\u0103 proba g\u00e2ndirii ra\u0163ionale, a introspec\u0163iei \u015fi \u2013 cel mai important \u2013 a unei atente examin\u0103ri empirice)?<\/p>\n

O carte splendid\u0103, care te \u015fi pune pe g\u00e2nduri, te \u015fi amuz\u0103, vorbind despre o mul\u0163ime de lucruri: \u00eencep\u00e2nd cu for\u0163a remediilor placebo \u015fi termin\u00e2nd cu pl\u0103cerile unui pahar de Pepsi. Ariely d\u0103 \u00een vileag festele subtile, dar redutabile, pe care ni le joac\u0103 propria minte \u015fi ne arat\u0103 cum putem s\u0103 nu ne l\u0103s\u0103m p\u0103c\u0103li\u0163i.<\/p>","protected":false},"featured_media":34500,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[377,385],"product_tag":[],"class_list":{"0":"post-34397","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-carti","7":"product_cat-dezvoltare-personala","8":"product_author-dan-ariely","9":"product_genre-knigi-rom","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"\nIrational in mod previzibil - Fortele ascunse care ne influenteaza deciziile - Societatea Biblic\u0103 din Moldova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biblia.md\/ru\/shop\/irational-in-mod-previzibil-fortele-ascunse-care-ne-influenteaza-deciziile\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irational in mod previzibil - Fortele ascunse care ne influenteaza deciziile - Societatea Biblic\u0103 din Moldova\" \/>\n<meta property=\"og:description\" content=\"Suntem cu to\u0163ii mult mai pu\u0163in ra\u0163ionali dec\u00e2t presupune teoria economic\u0103 standard. \u00cen plus, aceste manifest\u0103ri ira\u0163ionale de care noi d\u0103m dovad\u0103 nu sunt nici \u00eent\u00e2mpl\u0103toare, nici absurde. Ele sunt sistematice \u015fi, din moment ce le repet\u0103m iar \u015fi iar, sunt previzibile. Prin urmare, nu vi s\u2011ar p\u0103rea logic s\u0103 modific\u0103m teoria economic\u0103 standard, s\u2011o scoatem din spa\u0163iul psihologiei naive (care adesea pic\u0103 proba g\u00e2ndirii ra\u0163ionale, a introspec\u0163iei \u015fi \u2013 cel mai important \u2013 a unei atente examin\u0103ri empirice)? O carte splendid\u0103, care te \u015fi pune pe g\u00e2nduri, te \u015fi amuz\u0103, vorbind despre o mul\u0163ime de lucruri: \u00eencep\u00e2nd cu for\u0163a remediilor placebo \u015fi termin\u00e2nd cu pl\u0103cerile unui pahar de Pepsi. 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